Search
Now showing items 11-20 of 51
Internet marketing a study within SME's
(2013)
The objectives of the research study was to consider factors affecting or influencing internet adoption (IA) within small and medium sized enterprises (SMEs) and indeed of internet marketing (IM) by SMEs; to explore the ...
A study of buyer behaviour and attitudes towards national brands and store brands in the food industry
(2013)
Purpose: The purpose of this study is to investigate how the attitudes which consumers have
towards national brands and store brands in the food industry and how this influences their
purchasing behaviour.
Methodology: ...
An investigation on the impact of information technology in accounting firms
(2011)
This study explores the impact of Information Technology in accounting
firms. The study investigates different issues that have an impact on
Information Technology in accounting firms including: productivity;
performance; ...
The implications of social networking sites for marketing in irish business
(2010)
The objective o f this research was to assess the implications o f social networking sites
for marketing in Irish business. This w ill then help establish how social networking
sites can be effectively integrated into ...
Predicting SMEs use of business related social media
(2014)
Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ...
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(2012)
The purpose of this research dissertation is to explore the marketing of higher education
institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The
aims of the research are to profile ...
An investigation on a foreign direct investment company in the north west of Ireland, with regard to non-financial performance indicators and specifically knowledge as an asset
(2010)
The objective of the research for this dissertation is to effectively capture the
views of both management and staff on knowledge assets and non-financial
indicators and to ascertain whether certain theoretical models ...
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(2014)
Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...
Evaluating the power of online forums in consumer buyer behaviour
(2012)
PURPOSE: This research aims to examine the power and influence of online
forums in shaping consumer buyer behaviour in Ireland.
DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011)
exploratory ...