The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...

This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual framework of performance measures for business incubation proposed by Voisey et al ...

Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ...

This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...

This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...

The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...

This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...

The ability to redefine inter-firm relationships and processes, internetenabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes ...

Purpose – The importance of networks with respect to acquiring the resources needed for business creation is one of the main areas within entrepreneurship research. Although there is significant literature on the use of ...