Now showing items 1-10 of 25
Computing careers and Irish higher education: A labour market anomaly
(IP Publishing Ltd, 2007)
This paper explores the impact of developments in the Irish economy and labour market on computing course development in the Irish Higher Education (HE) sector. Extant computing courses change, or new courses are introduced, ...
The challenge of work based learning: a role for academic mentors?
(Emerald Group Publishing Limited, 2014)
Purpose - This paper explores the key challenge(s) experienced by employers, employees and academics during work based learning (WBL) programmes at undergraduate level. The idea of academic mentors is proposed as an aid ...
Networking industry and academia: evidence from FUSION projects in Ireland
Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ...
Using formative assessment to teach academic writing skills at Level 9
To ascertain student perceptions of the usefulness of formative assessment in the teaching and learning of academic writing skills at level 9.
The supervised as the supervisor
Purpose – The relationship between doctoral students and their supervisors impacts on degree completion rates; faculty research performance; and postgraduate satisfaction with their alma mater. This paper explores the ...
Consumer Behaviour in Social Networking Sites: Implications for Marketers
(Irish Academy of Management, 2011)
The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...
The impact of e-commerce on the supply chain B2B in Ireland
The ability to redefine inter-firm relationships and processes, internetenabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes ...
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Theory and practice: the experience of marketing graduates
(Emerald Group Publishing Limited, 2010)
Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design Methodology ...
Integrating management and marketing strategies at heritage sites
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...