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Theory and practice: the experience of marketing graduates
(Emerald Group Publishing Limited, 2010)
Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics.
Design Methodology ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
Work based learning partnerships: a match made in Heaven?
(2010)
The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...