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Consumer Behaviour in Social Networking Sites: Implications for Marketers
(Irish Academy of Management, 2011)
The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers.
Des ...
Teaching a second language to Anglophones: evidence from Ireland
(2011)
Evidence from the British academy indicates that the decline in modern language learning in the UK endangers the ability of the UK to compete with researchers who are more linguistically competent. Indeed this is a challenge ...
Portfolio: Is it a valid and reliable assessment instrument for academic writing skills?
(AISHE, 2011)
This paper critiques one assessment strategy of a level 9 academic writing module. The module supports masters students in a School of Business by utilising a number of innovative approaches to teaching and assessing of ...