As the global population rapidly gets older, designers are continually seeking means to gaining
understanding and eliciting true user insights into older people’s design, health and wellbeing
needs. Comprehensive field studies that are both empathic and sensitive are cited as essential
in this regard, with ethnographies predominantly heralded for achieving this (Seidel, 2009;
Newell et al, 2010). However, it has been identified that Ethnography, because of its roots in
Anthropology, has not been fully elucidated for the purposes of designing, particularly for older
people (White, 2013). This paper will outline the stages and methods of design ethnography
required when designing for older people.