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Now showing items 11-20 of 36
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(2008)
The purpose o f this research is to examine the factors that affect supporter orientation
and the Football Association o f Irelands’ League o f Ireland, the national senior
championship o f association football in the ...
The role of customer centricity in medical device innovation : an Irish Perspective
(2011)
The objective of this study is to investigate the perspective of Irish medical device
companies on customer centric innovation. There is considerable growing emphasis
on innovation in the medical technology (med tech) ...
Political marketing : an Irish investigation
(2008)
The following document provides an investigation on political marketing. To
facilitate this, a number o f areas in the parent domain o f marketing are first looked to,
as they build the foundations for understanding the ...
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(2009)
Branding has evolved over recent decades from being just a name to differentiate
products and services to taking on new roles such as a relationship builder and a strategic
asset used in planning and budgets (Aaker, 1991, ...
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(2008)
The purpose of the research was primarily to ascertain whether or not the advertising
of alcohol on college grounds influenced the Students of the Institute of Technology,
Sligo to purchase alcohol. In order to do so, ...
An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland
(2012)
The central research question for this current study is: The analysis of Customer
Relationship Management (CRM) and Electronic Customer Relationship Management
(E-CRM) strategies in small to medium businesses in Ireland. ...
Service quality in the public transport sector : the expectations and perceptions of users of Bus Éireanns Sligo Town Service and Expressway
(2008)
In public transport various service quality attributes cause transport users to be
satisfied and dissatisfied with the service they receive. Much o f the time public
transport is something that people ‘accept’ as is, ...
An investigation into the marketing of the GAA focusing specifically on an underage programme, the VHI Cúl Camps
(2008)
This study is concerned with the marketing o f the Gaelic Athletic Association
focusing specifically on an underage programme the Cul Camps.
The Gaelic Athletic Association (GAA) is an amateur sporting organisation that ...