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Now showing items 21-30 of 36
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
The objective of this study is to investigate the trigger factors that compel the
consumer to impulse purchase of new products in the grocery retail sector. A
comprehensive review and analysis of the literature suggests ...
An investigation into the relationship between sales and marketing departments of retail outlets located in the north west region of Ireland
(2009)
This dissertation is an investigation into the relationship between sales and marketing
departments. The investigation will highlight, if any gaps actually do exist between sales
and marketing departments o f retail ...
Digital Darwinism : is traditional internet marketing losing ground to social media in firms in the North West
(2010)
The purpose of this research is to establish if traditional internet marketing is losing
ground to social media in firms in the North West of Ireland. This topic was chosen as the
author became interested in the idea of ...
A model to develop film-induced tourism in Ireland
(2012)
This research explores the potential development of film-induced tourism in Ireland Filminduced
tourism is not over researched and there is significant developmental scope Case
study research is the predominant method ...
An exploratory study of the use of brand strategy in the Irish medical technology sector
(2012)
Branding is used with much force as a marketing tool in consumer markets but it is
only used mildly in the Medical Technology industry (HBS Consulting 2011).
According to HBS consulting (2011) many medical technology ...
An exploratory study on establishing an Irish luxury fashion brand
(2013)
Ireland is not taken seriously for its fashion and there is no internationally recognised fashion
designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high
on the list. There are a ...
An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(2008)
The purpose of this study is to gain an understanding of the level of service quality
within Cox’s pharmacy. A SERVQUAL methodology was used to measure service
quality within the pharmacy where each element of the service ...
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(2010)
The rationale for this study was to highlight the importance of scanning the competitive
environment for intelligence to the success and smooth running of businesses today. In the
words of Fredrick the Great (1740-1786), ...
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(2008)
The Irish economy has undergone vast economic restructuring over the years
particularly over the last decade. This dissertation reviewed the economic development
in Irish history from the 1930’s to the “Celtic Tiger” ...