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Now showing items 41-50 of 84
Customer retention management in the hospitality industry: a profile of the hotel industry in Donegal
(2010)
Customer retention management (CRM) is imperative to the success of today’s hotel
sector in Donegal, as it is more cost efficient to retain valuable customers than to gain
new one’s and in the current economic climate ...
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(2010)
It is a widely acknowledged fact that businesses tend to face increased difficulty during times
of economic downturn. The purpose of this study is to examine how retail businesses deal
with the effects of economic ...
Marketing family resource centres in County Donegal
(2012)
Family Resource Centres play a key role in the Irish local communities. This thesis analyses
the marketing strategies implemented by these organisations. A literature review covers the
vision, role and challenges of ...
Do the big four satisfy the needs and expectations of their clients in the provision of non audit services?
(2010)
The recession and current unfolding economic scandals have caused many businesses to
become apprehensive and cautious with the money they spend and the service providers
they chose. Accounting/auditing firms in particular ...
Fairtrade as a marketing tool: an irish/austrian comparison
(2010)
The purpose of this piece of research is to examine different aspects of fair trade (FT)
marketing. Firstly, secondary research examines issues such as history, development,
advantages and challenges of mainstreaming ...
Collaborative practice: a resolution model for irish employment disputes?
(2012)
Ireland has a comprehensive yet complex, statutory framework for the
resolution of employment disputes. Various bodies offer conciliation,
mediation, arbitration and regulation, however the processes are taking too ...
Exploring IT applications for qualitative data analysis in marketing research
(2003)
The dissertation is aimed to investigate qualitative research techniques used in
research projects and to evaluate software usage in qualitative data analysis. The
study contains a review of academic literature on ...
What are the issues facing small accounting practices in the north west of ireland? an exploratory study
(2011)
Businesses all around the globe has been faced with many issues and challenges as a
result of the downturn in the economy. This research project focuses in on the rural area
of the North West of Ireland to see what issues ...
What is the nature and extent of environmental disclosures by listed companies on the Irish Stock Exchange within the Food and Drinks sector
(2009)
In April 2008, Terence O’Rourke, Managing Partner of KPMG in Ireland spoke at a
presentation on Accounting for Sustainability to the Annual Conference of the
Institute of Chartered Accountants in Ireland (ICAI) and said ...