The motivation behind conducting this research was to become more aware of the activities within SME’s in the area of branding. By analysing the existing literature it was evident that research, specific to branding ...

In order to remain competitive many companies are exploring online sales as a means of generating sales, expanding reach and reducing costs. This research explores how companies with a previous off line operation moves ...

Consumers have become increasingly concerned with the impact which the foods they eat have on their health. To address this issue, the food industry has developed a variety of foods that make health claims. Eating ...

In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and ...