Browsing Atlantic Technological University (Donegal) by Title
Now showing items 154-173 of 255
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Magnumserver pages: improvements and extensions to java server pages
(Letterkenny Institute of Technology, 2005)Today vast amounts of services and information are provided by the WWW. By its very nature, the information involved is changeable; hence static web pages are no longer adequate and methods of coping with dynamic ... -
Malware analysis and antivirus signature creation
(Letterkenny Institute of Technology, 2015-05)The rapid advances social media, educational tools and communications platforms available today have expanded the attack landscape through which the malicious user can propagate their work can carry out damaging attacks. ... -
Marketing cultural resources: towards organisational best practice
(Letterkenny Institute of Technology, 2008)The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ... -
Marketing family resource centres in County Donegal
(Letterkenny Institute of Technology, 2012)Family Resource Centres play a key role in the Irish local communities. This thesis analyses the marketing strategies implemented by these organisations. A literature review covers the vision, role and challenges of ... -
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(Letterkenny Institute of Technology, 2010)It is a widely acknowledged fact that businesses tend to face increased difficulty during times of economic downturn. The purpose of this study is to examine how retail businesses deal with the effects of economic ... -
Marketing techniques and SMEs: evidence from Donegal
(Letterkenny Institute of Technology, 2012)The purpose of this dissertation was to gain a more profound understanding of the marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing owner/manager’s decision making. By analysing ... -
Maximising the potential of mass participatory sporting events for tourism destination development
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Over the last decade sports tourism has seen rapid changes, one such growth area has been in the area of mass participatory sporting events (MPSE). MPSE attract participants who travel to participate in events such as ... -
Measuring business incubation outcomes: An Irish case study
(IP Publishing Ltd, 2012)This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual framework of performance measures for business incubation proposed by Voisey et al ... -
Mental health nursing students' experience of stress: burdened by a heavy load
(Blackwell Publishers Limited., 2009)This paper reports research outcomes of a study into personal stress experienced by mental health student nurses undertaking a diploma programme in Ireland. It uses a phenomenological research approach. The sample was ... -
Mobile marketing a tool for building customer loyalty
(Letterkenny Institute of Technology, 2012)In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and ... -
Mobile marketing: exploring the new wave of innovation in marketing
(Letterkenny Institute of Technology, 2013)As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ... -
Modeling user behaviour in response to cyberthreats
(IET CONFERENCE PUBLICATIONS, 2013-06)Considerable challenges exist for the average computer user, organizations and indeed governmental agencies with the advent and evolution of threats directed against the computer user today. Combating cyberthreats has not ... -
Motion-onset visual evoked potentials for gaming: A pilot study
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)This paper details a pilot study for a motion onset Visual Evoked Potential (mVEP) based Brain Computer Interface (BCI) controlled game. mVEP is a type of VEP that uses visual responses from the dorsal pathway of the visual ... -
Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context
(Letterkenny Institute of Technology, 2012)In order to remain competitive many companies are exploring online sales as a means of generating sales, expanding reach and reducing costs. This research explores how companies with a previous off line operation moves ... -
The national service indicators within local government: a managers perspective
(Letterkenny Institute of Technology, 2009)Overview Public sector organisations face unprecedented pressure to improve service quality while progressively lowering their costs. They are also expected to become more accountable, customer focused and responsive ... -
The nature of the audit expectation gap, its existence in the Irish context and the views of the Irish accountancy profession on bridging the gap
(Letterkenny Institute of Technology, 2006)In recent times, the auditing profession around the world has been involuntarily placed in the spotlight, mainly because of the spectacular corporate collapses of seemingly successful companies and the subsequent ... -
Near-field radiation patterns for an Ultra-Wide-Band antenna
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)We present a three-dimensional time dependent model for simulating the electromagnetic radiation field patterns generated by Ultra-Wide-Band (UWB) antennas. UWB antennas are pulsed mode radiators used to communicate ... -
Networking industry and academia: evidence from FUSION projects in Ireland
(2009)Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ... -
A novel approach to digital watermarking, exploiting colour spaces
(Letterkenny Institute of Technology, 2011)Watermarking is the process of embedding information in a carrier in order to protect the ownership of text, music, video and images, while steganography is the art of hiding information. Normally watermarks are embedded ... -
On the application of two dimensional chirplets for resilient digital image watermarking
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Chirplets (swept-frequency harmonic signals) find applications in several areas, including real and synthetic aperture radar, (Fresnel) optics and image processing. The robustness of chirplets to extreme (additive) noise ...