Show simple item record

dc.contributor.authorJohnston, Tony
dc.contributor.authorTigre-Moura, Francisco
dc.identifier.citationJohnston, Tony, Tigre-Moura, F. (2013). 'Welcome to the home of Auschwitz tours': The online marketing of genocide tourism. 5th Advances in Tourism Marketing (ATMC) Conference. October 2013, Faro, Portugal.en_US
dc.description.abstractThis chapter explores the online promotion by private tour operators of the World War Two Nazi extermination camp at Auschwitz-Birkenau in southern Poland. The chapter contributes to understanding how genocide is commoditised by private enterprise, revealing some of the techniques used to transform ‘atrocity’ into ‘attraction’. Data for the chapter was obtained through content analysis of a sample of twenty five commercial tour operators’ websites. Results indicated that a hard sell approach, focused on price, comfort and convenience dominated the majority of the twenty five sampled companies and that companies provide sparse information on the camp itself, with little attempt made to foster experience. Implications for management, which may arise from increased commodification, are outlined, as the chapter notes further potential threat to the memory of the camp. The chapter highlights the lack of ethical and moral considerations when promoting Auschwitz-Birkenau by private tour operators, resolving that ownership of the camp’s memory may come under further threat without intervention.en_US
dc.publisherAdvances in Tourism Marketingen_US
dc.relation.ispartof5th Advances in Tourism Marketing (ATMC) Conference.en_US
dc.rightsAttribution-NonCommercial 3.0 United States*
dc.subjectGenocide tourismen_US
dc.subjectOnline marketingen_US
dc.title'Welcome to the home of Auschwitz tours': The online marketing of genocide tourismen_US
dc.conference.locationFaro, Portugalen_US
dc.contributor.affiliationTechnological University of the Shannon: Midlands Midwesten_US
dc.subject.departmentDepartment of Hospitality, Tourism & Leisure: TUS Midlandsen_US

Files in this item


This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial 3.0 United States
Except where otherwise noted, this item's license is described as Attribution-NonCommercial 3.0 United States