Browsing Atlantic Technological University (Galway-Mayo) by Subject "E-Business, Financial and Retailing Sectors, Ireland"
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An empirical study: the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors
(Galway-Mayo Institute of Technology, 2004)The purpose of this research is to provide an insight into the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors. The growth of the Internet is ...