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Now showing items 11-19 of 19
Technostress & personality: factors in the digital divide?
(2009)
The term 'digital divide' is generally explained as a division between people who do, and those who do not, access internet technologies because of economic, social, educational and age inequalities. This quantitative study ...
Online infidelity: Aspects of self-disclosure, narcissism, self-esteem and Internet addiction
(2009)
This study explored the possibility that people who spend longer amounts of time online are more likely to engage in online infidelity. It was also expected that participants who engaged in online infidelity would record ...
Cultural differences in construction and utilisation of electronic mail from an African and Irish perspective
(2009)
This study sets out to explore whether different cultural backgrounds and specifically learned rules of behaviour affect the usage of computer mediated communication. The study appears to support the general argument that ...
"Giving" in online recommendation systems: The roles played by narcissism and altruism
(2009)
This study explores Altruism and Narcissism as motivation for online informational giving. There is a dilemma about whether helping generally is motivated by altruism or egoism. Evidence is also gathering which demonstrates ...
A study of gender and personality on the effectiveness of online personalised recommendations
(2009)
The internet provides an alternative shopping experience for consumers to shop around and avail of increased worldwide competition. This newly competitive medium has resulted in online business's using techniques that ...
Gender-bending in virtual worlds - Investigating need for achievement between goal-orientated and non goal-orientated environments
(2009)
The aim of this study was to examine a potential relationship between gender-bending online and Need for Achievement (nAch) in goal-orientated (World of Warcraft) and non goal-orientated environments (Second Life). ...
Perception of music marketing on social networking sites
(2009)
Social Networking Sites (SNSs) like MySpace, Bebo, and Facebook are getting more and more popular. In recent years, music promoters have discovered those sites as an effective marketing tool and a significant amount of ...
A comparison of trust towards online commercial sites between digital natives & digital immigrants.
(2009)
Previous research had indicated that Trust plays a role in the decision and intention to make purchases online. It is also proposed that younger people who have grown up using technology known as Digital Natives use computer ...
A comparison of trust towards online commercial sites between native and digital immigrants
(2009)
Previous research had indicated that Trust plays a role in the decision and intention to make purchases online. It is also proposed that younger people who have grown up using technology known as Digital Natives use computer ...