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Now showing items 21-30 of 32
A model to develop film-induced tourism in Ireland
(2012)
This research explores the potential development of film-induced tourism in Ireland Filminduced
tourism is not over researched and there is significant developmental scope Case
study research is the predominant method ...
An exploratory study of the use of brand strategy in the Irish medical technology sector
(2012)
Branding is used with much force as a marketing tool in consumer markets but it is
only used mildly in the Medical Technology industry (HBS Consulting 2011).
According to HBS consulting (2011) many medical technology ...
An exploratory study on establishing an Irish luxury fashion brand
(2013)
Ireland is not taken seriously for its fashion and there is no internationally recognised fashion
designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high
on the list. There are a ...
An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(2008)
The purpose of this study is to gain an understanding of the level of service quality
within Cox’s pharmacy. A SERVQUAL methodology was used to measure service
quality within the pharmacy where each element of the service ...
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(2010)
The rationale for this study was to highlight the importance of scanning the competitive
environment for intelligence to the success and smooth running of businesses today. In the
words of Fredrick the Great (1740-1786), ...
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(2008)
The Irish economy has undergone vast economic restructuring over the years
particularly over the last decade. This dissertation reviewed the economic development
in Irish history from the 1930’s to the “Celtic Tiger” ...
Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(2008)
Local Authorities across Ireland are in an ideal position to plan for tourism in a
sustainable manner when developing County Development Plans (CDPs). This thesis
develops the first baseline study of host community ...
Tourism education in Ireland : an analysis of the provision of third level tourism education in Ireland focusing on the needs of the public, private and voluntary sectors
(2005-04)
Tourism education in Ireland has witnessed a transformation within the last four decades since CERT introduced the first fundamentals of training in the 1960’s. An analysis of the provision of tourism education in Ireland, ...