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Now showing items 11-18 of 18
Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? /
(2017)
This research is to analyse the level of stereotyping in advertisements on Irish television channels, with particular emphasis on the stereotyping of women. It will also assess the use of a new trend in advertising called ...
Getting to the core of the matter : an exploratory study on how social enterprises in the West of Ireland identify their potential target market and communicate their core brand values /
(2017)
The Social Enterprise Sector has grown rapidly in many countries in recent years to fill the gaps in social services. It helps to increase employment and solve public problems, thus promoting work integration and the ...
An in vitro investigation of the antitumour efficacy of novel hybrids containing artemisinin, porphyrin, or naphthalimide derivatives /
(2017)
Novel hybrid drugs have emerged as a promising new anticancer strategy. A hybrid drug is a compound in which two active ‘parent’ drugs are linked to create a single molecular entity with a multimodal action. The main ...
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(2017)
The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ...
Microalgal phycoremediation of landfill leachate /
(2017)
The aim of this project was to explore the use of microalgae in remediation of
landfill leachate.
The isolation of microalgae strains tolerant to a combination of high dissolved salts
and ammonia concentrations (typical ...
Tourism and hospitality research in Ireland : entrepreneurs driving tourism and hospitality /
(IT Sligo, 2017)
An edited collection of papers from the 13th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) “Entrepreneurs driving tourism and hospitality”.