Browsing School of Tourism LYIT by Title
Now showing items 6-25 of 27
-
A contextual review of the provision of campus-based licensed trade facilities in a modern context: A case study on the feasibility of opening a student bar at Cork Institute of Technology
(2015-06)This study was undertaken during the summer of 2014 at the request of the Students Union in response to an application to them with the view to the opening of a bar on campus at Cork Institute of Technology (CIT). The study ... -
Developing tourism industry occupational standards: A case for collaboration between industry and academia in 21st century Ireland.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The hospitality and tourism industry is characterised by its dynamic and multi-disciplinary nature. Providing hospitality and tourism students with the requisite skills and competencies to meet with the demands of this ... -
An exploration of food tourism and destination experience along the Wild Atlantic Way
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Food is an essential part of Ireland’s tourist experience and is a major draw for inbound tourists; food is sustenance, however it can also appeal to visitors looking for authentic experiences. Food experiences can help ... -
Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ... -
Future developments of revenue management - perspectives of revenue management practitioners.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The purpose of this study was to explore revenue management practitioners’ view on future developments of revenue management (RM) with a focus on the hotel industry. While revenue management continues to evolve, there is ... -
Investigating the use of social media tools by destination marketing organisations.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ... -
The Irish survey of student engagement: A comparative analysis with international surveys of student engagement.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)According to Coates (2010), measuring engagement can provide a means to develop a fuller understanding of the student experience above and beyond that ascertained through student satisfaction surveys. To examine this topic ... -
Lean services: a systems thinking approach for achieving operational excellence and quality improvement in the Irish hotel sector.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The services economy is a significant element in the economic growth of most OECD countries, including Ireland (OECD 2012). Tourism is a key subsector of the services economy, with accommodation being a necessary component ... -
Literary Tourism and Yeats' Legacy - What can we learn from Shakespeare's birthplace?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)This year 2015 celebrates the birth of the distinguished poet and Nobel Laureate William Butler Yeats. For visitors interested in Yeats and his contemporaries as well as modern day writers and poets, literary tourism offers ... -
Local and artisan food: A case for supermarket space?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The aim of this research study is to explore how the Irish consumer relates to local and artisan food products, and, in particular, to investigate whether Irish consumers would consider the supermarket environment as a ... -
Maximising the potential of mass participatory sporting events for tourism destination development
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Over the last decade sports tourism has seen rapid changes, one such growth area has been in the area of mass participatory sporting events (MPSE). MPSE attract participants who travel to participate in events such as ... -
On the crest of a wave: Donegal and the Wild Atlantic Way.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The research explores what is the current service provision in a specific area on the “Wild Atlantic Way” (WAW) in County Donegal. The paper identifies those service providers that currently participate in the “visitor ... -
The phenomenon of online reviews - Digital headache or golden opportunity for the tourism sector?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Technology has brought many opportunities to organisations in the tourism sector, for example, with regard to the efficiencies achieved by embracing self-service technologies (SSTs), such as self-check-in online and mobile ... -
Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ... -
Stakeholder engagement in destination management: Exploring key success factors.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The development of sustainable tourism destinations that can produce the requisite social, cultural, economic and environmental impacts requires high levels of interconnectedness between all stakeholders (Timur & Getz, ... -
To bond and bridge: The expression of collaboration and social capital in a developed world ecotourism destination
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)This paper explores social capital in the context of a social network designed to promote ecotourism among local businesses in an area known as the Greenbox in northwest Ireland. The Greenbox was developed as an ecotourism ... -
To investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The aim of this research study is to investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector. The specific economic impacts that will be focused on in this research study ... -
Tourism in a heritage town in the South East of Ireland: Current offering, gaps & opportunities.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Located in Co. Cork, on the south coast of Ireland, Youghal is a remarkable town with treasures to rival any town on the world stage, a place where historical and medieval characteristics are second to none. The town of ... -
Tracking student progress through hospitality management education: a linguistic analysis.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Language is one of the primary methods of human communication and nowhere is this more relevant than in the hospitality and tourism industries. Successful interpersonal and communication skills are essential to the ... -
Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ...