Browsing School of Tourism LYIT by Title
Now showing items 25-27 of 27
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Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ... -
What lurks beneath the event evaluation - Social media!
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ... -
The Wild Atlantic Way as a catalyst for tourism and sustainable employment development in the North West of Ireland.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In March 2014 Fáilte Ireland launched a new coastal drive, ‘The Wild Atlantic Way' (WAW). This new initiative provides a signposted route along the Atlantic coast from Kinsale in West Cork to Malin Head in County Donegal. ...