Browsing School of Business LYIT by Title
Now showing items 46-65 of 153
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Fair trade, marketing and consumer behaviour
(Cork Institute of Technology, 2012)This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ... -
Fairtrade as a marketing tool: an irish/austrian comparison
(Letterkenny Institute of Technology, 2010)The purpose of this piece of research is to examine different aspects of fair trade (FT) marketing. Firstly, secondary research examines issues such as history, development, advantages and challenges of mainstreaming ... -
‘How does a co-operative learning strategy impact on students in a postprimary school in Ireland, including Special Educational Needs students?’
(Letterkenny Institute of Technology, 2018-07)The aim of this paper is to investigate the effect of a co-operative learning strategy on students in an Irish post-primary setting. Literature will be explored in the area of collaborative learning. The new strategies ... -
Identifying demographic predictors that influence pass rates of Students undertaking a blended online minor award at third level in an Irish context.
(2020-08)A significant amount of research has been done on metrics with regards to predicting academic success, especially internationally. At the same time very little research has been done on finding predictors for academic ... -
The impact of Active Labour Market Programmes: evidence of deactivation
(2012)Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ... -
The impact of e-commerce on the supply chain B2B in Ireland
(2007)The ability to redefine inter-firm relationships and processes, internetenabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes ... -
The impact of homework on a child's motivation to learn in primary education
(Letterkenny Institute of Technology, 2018-07)Homework assignments are part of a child’s daily routine; however, homework is becoming a subject much debated by teachers, parents and children. This study examined homework solely from the perspective of the child, in ... -
The impact of regulation on credit unions in Ireland
(Letterkenny Institute of Technology, 2007)This research paper presents results on the impact of regulation on credit unions in Ireland. The researcher seeks to answer following research question. How are credit unions in Ireland regulated and what is the impact ... -
The impact of the banking crisis on the availability of credit to SME’s
(Letterkenny Institute of Technology, 2011)This paper examines the impact the current banking crisis is having on the availability of vital credit to small and medium enterprises. Such a study is important in order to determine where the credit chain is broken ... -
The implications of social networking sites for marketing in irish business
(2010)The objective o f this research was to assess the implications o f social networking sites for marketing in Irish business. This w ill then help establish how social networking sites can be effectively integrated into ... -
Information communication technology and higher education institutions: evidence from students in the north west of Ireland
(Letterkenny Institute of Technology, 2011)The way in which students learn is changing all the time and Information Communication Technology (ICT) is now a major element. In this research project ICT and the Virtual Learning Environment (VLE) are examined from ... -
Innovation in small and micro-enterprises in Donegal; nice idea or commercial reality?
(Letterkenny Institute of Technology, 2013)Context and Purpose: This dissertation was based on the authors own practical experience of working with small and micro-enterprises (SaMEs) over eighteen years. In his experience, many business development models, ... -
Integrating management and marketing strategies at heritage sites
(2010)Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ... -
The integration of motion graphics within contemporary theatrical performances
(Letterkenny Institute of Technology, 2011)The purpose of this research is to investigate the potential use of motion graphics within live theatrical performances. The paper explores the use of motion graphics as digital content in theatre, to enhance the experience. ... -
Internet marketing a study within SME's
(2013)The objectives of the research study was to consider factors affecting or influencing internet adoption (IA) within small and medium sized enterprises (SMEs) and indeed of internet marketing (IM) by SMEs; to explore the ... -
Investigate the nature and extent of e-learning adoption by accounting lecturers in institutes of technology and universities in Ireland
(Letterkenny Institute of Technology, 2009)Overview Public sector organisations face unprecedented pressure to improve service quality while progressively lowering their costs. They are also expected to become more accountable, customer focused and responsive ... -
Investigating the impact of new social media on the social behaviour of young people
(Letterkenny Institute of Technology, 2012)The emergence of social media tools and the enthusiasm by which young people have embraced theses tools as one of their primary modes of interaction is well documented in many current studies. The over-arching focus ... -
Investigating the power of social media in enhancing the brand reputation of SME's
(Letterkenny Institute of Technology, 2013)The motivation behind this research was to become aware of the impact that social media has on enhancing the brand reputation of SME’s Within Donegal. This research makes a worthwhile contribution to the development of ... -
An investigation into audit choice for companies listed on the Irish stock exchange
(Letterkenny Institute of Technology, 2007)Companies listed on the Irish stock exchange have complicated accounting requirements and procedures compared to the smaller private companies in Ireland. Many smaller audit firms cannot provide this type of work and ... -
An investigation into auditors’ independence and the provision of non-audit services in Ireland
(Letterkenny Institute of Technology, 2010)The issue of auditors providing non-audit services (NAS) is one of the most debated topics within the accounting profession at present. The debate over whether audit firms should supply NAS to their audit clients centres ...