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Now showing items 11-20 of 49
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(2010)
This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation
among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...
An investigation into the branding of regional event management
(2010)
Regional event management branding is evidently in an emergent phase. Increasingly
academics and tourism bodies are focusing on branding in association with places,
communities and more recently regions. A new phenomenon ...
The impact of greenwashing on green marketing in Ireland
(2013)
Concern for the environment is on the increase and businesses today are now facing
greater demands from consumers in relation to their environmental impact and
sustainability practices. Consumers are now engaging in ...
The experiences of newcomer populations and access to higher education opportunities in Ireland : an exemplar of enhanced or impeded integration policy
(2016)
This thesis was framed within a period of what appeared to be endless economic growth and prosperity, significantly predicated on the requirement to attract and retain migrants into the Irish economy. As a consequence of ...
An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector
(2012)
The objective of this study is to investigate the impact of the current economic recession on
own-brand ranges in the Irish grocery retail sector. With the recession continuing to effect
individuals daily lifestyles ...
Negotiating legitimacy : reflections as a social act : reflection processes of primary school teachers on rituals and ritualisations
(2014-10)
This thesis presents the findings of a study on the reflection processes on rituals/ritualisations in
German and Irish primary schools. The main idea that comes out of this research is that the
concepts of reflection as ...
The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(2010)
This work investigates the use and effects of Customer Relationship Management,
and attempts to posit how the technology may develop in the future, while also
presenting recommendations regarding how companies may wish ...
Facilitating the transition from product-orientated to product service systems
(2013)
Many traditional manufacturing firms within the EU are increasingly challenged by companies operating in developing countries with low-cost labour bases (Yoon et al., 2012). Instead, manufacturers are encouraged to develop ...
How do small local food producers build and maintain brand loyalty? /
(2017)
The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ...