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The irish language in branding: an evaluation of current practices in irish business
(2008)
This research was undertaken in order to examine the current practices in relation to
the use of the Irish language in manufacturing and internationally traded services. The
research focuses specifically on company and ...
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...