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Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
The implications of social networking sites for marketing in irish business
(2010)
The objective o f this research was to assess the implications o f social networking sites
for marketing in Irish business. This w ill then help establish how social networking
sites can be effectively integrated into ...
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(2010)
It is a widely acknowledged fact that businesses tend to face increased difficulty during times
of economic downturn. The purpose of this study is to examine how retail businesses deal
with the effects of economic ...
Fairtrade as a marketing tool: an irish/austrian comparison
(2010)
The purpose of this piece of research is to examine different aspects of fair trade (FT)
marketing. Firstly, secondary research examines issues such as history, development,
advantages and challenges of mainstreaming ...