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What lurks beneath the event evaluation - Social media!
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ...
Consumer Behaviour in Social Networking Sites: Implications for Marketers
(Irish Academy of Management, 2011)
The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...
Predicting SMEs use of business related social media
(2014)
Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ...
An appetite for social media in Irish SME food businesses?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
The purpose of this study is to evaluate the current relationship between social media use and Irish SME food companies. The research seeks to determine if social media can effectively form an integral, and, ultimately, ...
Investigating the use of social media tools by destination marketing organisations.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...
Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ...