Search
Now showing items 1-4 of 4
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(2012)
The purpose of this research dissertation is to explore the marketing of higher education
institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The
aims of the research are to profile ...
Fair trade, marketing and consumer behaviour
(Cork Institute of Technology, 2012)
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...
Marketing techniques and SMEs: evidence from Donegal
(2012)
The purpose of this dissertation was to gain a more profound understanding of the
marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing
owner/manager’s decision making. By analysing ...
Mobile marketing a tool for building customer loyalty
(2012)
In recent years, marketing to customers has become increasingly challenging as the number
of available products and services across industries has grown significantly, while at the same
time marketing tactics and ...