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Networking industry and academia: evidence from FUSION projects in Ireland
Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...