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Now showing items 1-7 of 7
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers.
Des ...
Teaching a second language to Anglophones: evidence from Ireland
(2011)
Evidence from the British academy indicates that the decline in modern language learning in the UK endangers the ability of the UK to compete with researchers who are more linguistically competent. Indeed this is a challenge ...
Measuring business incubation outcomes: An Irish case study
(IP Publishing Ltd, 2012)
This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual
framework of performance measures for business incubation proposed by Voisey et al ...
Building a business network: the experiences of immigrant entrepreneurs
(Emerald Group Publishing Limited, 2013)
Purpose – The importance of networks with respect to acquiring the resources needed for business creation is one of the main areas within entrepreneurship research. Although there is significant literature on the use of ...
The impact of Active Labour Market Programmes: evidence of deactivation
(2012)
Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ...