Search
Now showing items 1-4 of 4
Marketing cultural resources: towards organisational best practice
(2008)
The importance of cultural resources for Ireland’s tourism industry is widely
acknowledged. This study examines the reciprocal contribution of tourism for
the sustainability of these cultural resources and the subsequent ...
The irish language in branding: an evaluation of current practices in irish business
(2008)
This research was undertaken in order to examine the current practices in relation to
the use of the Irish language in manufacturing and internationally traded services. The
research focuses specifically on company and ...
The usage levels and effectiveness of marketing within small firms in Donegal
(2008)
The theme of this dissertation was chosen due to the authors own experience and
knowledge of the marketing world in Donegal, having worked, lived and achieved
academic qualifications in the region. The author is also ...
The use of branding within SME’s in Donegal
(2008)
The motivation behind conducting this research was to become more aware of the
activities within SME’s in the area of branding. By analysing the existing literature it
was evident that research, specific to branding ...