Browsing Atlantic Technological University (Donegal) by Author "Stephens, Dr.Simon"
Now showing items 1-2 of 2
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Innovation in small and micro-enterprises in Donegal; nice idea or commercial reality?
Faherty, Ultan (Letterkenny Institute of Technology, 2013)Context and Purpose: This dissertation was based on the authors own practical experience of working with small and micro-enterprises (SaMEs) over eighteen years. In his experience, many business development models, ... -
Social networking as a marketing tool: evidence from Donegal
Hegarty, Stacey (Letterkenny Institute of Technology, 2013)The objective of this research was to examine social networking sites (SNSs) as a marketing tool with evidence from County Donegal. This will then help establish how valuable SNSs are for marketing by small medium ...