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Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising
(Universala Medicina Esperanto Asocio, 2019-12)
There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with ...
EU Mandated Anti-Smoking Warnings in Belgium: Language Issues and Moving Beyond a ”one size fits all”
(Universala Medicina Esperanto Asocio, 2019-08-04)
Combined health warnings on tobacco packaging are commonplace amongst EU countries in 2018. This letter briefly describes some of the challenges that bi-and tri-lingual countries, such as Belgium, may face in the years to come.
‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control
(European Publishing, 2018)
There has been significant growth in ecological/environmental labelling of
products and services internationally in recent years. Such efforts have become
an integral element of the marketing strategies used by many ...