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The importance of service marketing to increase numbers at Irish industrial heritage attractions
(International Hospitality Research Centre, 2012)
The purpose of this study is to discover “The importance of service marketing to increase numbers at industrial heritage Irish attractions”. Firstly, the relevant literature was studied in a bid to clearly understand the ...
The Motivations of International Coach Tourists to Visit the Shannon Region (Ireland)
(International Hospitality Research Centre, 2012)
Coach tourism is a huge part of the Irish tourism industry. Coach tourism in the Shannon region (Counties Clare, Limerick, North Tipperary, North Kerry and South Offaly) appears to be a lucrative sector. However, the reality ...
A Conceptual Examination of the Film Induced Tourism Phenomenon in Ireland
(Polytechnic Institute of Leiria, 2011)
Referring to the Irish context, film induced tourism is a comparatively new research area and as such there are still many unidentified areas waiting to be examined. If film induced tourism as a field of research is not ...
The feasibility of running an Oktoberfest styled-event in Limerick Institute of Technology
(International Hospitality Research Centre, 2012)
This paper is a detailed study of an Oktoberfest-styled event in Limerick Institute of Technology (LIT) – The LIT Oktoberfest. The feasibility is determined over a business period of three years. The customer will experience ...
Cadburys Drive Awareness - In aid of the Irish Cancer Society (ICS)
(International Hospitality Research Centre, 2012)
The purpose of this study is to evaluate the feasibility of conducting a drive through cinema in the Galway region to raise awareness for the ICS. Cadburys drive awareness will be a one day event that will involve two ...
Social media and the Irish tourism and hospitality industry: the customer experience
(Texas A & M University, 2016)
In order to ascertain who the tourists are using social media outlets when searching for information on holidaying in Ireland and how this affected their purchase behaviour, a questionnaire was designed. The questionnaire ...
An analysis of the impact of social media on event organisations in Ireland
(International Hospitality Research Centre, 2013)
Social Media is an emerging medium with many organisations turning to it to advertise the business. Marketers all over the world have noted significant changes with the introduction of digital technologies. The use of these ...
The Importance of Celebrity Association in Tourism Destination Branding: Determining the power of the JFK brand in New Ross (County Wexford, Ireland)
(Polytechnic Institute of Leiria, 2012)
Qu, Kim & Im (2011; 465) highlight many earlier studies which suggest that both brand identity and brand image are fundamental components for a successful tourism destination brand. Morgan, Pritchard & Pride (2003; 11) ...
The Capitalizing of the Film-Induced Tourism Phenomenon Through Stakeholder Collaboration in Yorkshire, UK
(Texas A & M University, 2010)
The need for a thorough investigation into how the film induced tourism phenomenon can be maximised upon through stakeholder collaboration was particularly evident from the literature review undertaken. It showed that there ...
An Analysis of the Social Impact of Festivals and Events in Limerick City, Ireland
(International Hospitality Research Centre, 2013)
The scope of the events industry is vast and dynamic with events a fundamental part of society affecting “culture, business and lifestyles” (Getz2, 2008:18). Still in its infancy, the event industry must constantly prove ...