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The Motivations of International Coach Tourists to Visit the Shannon Region (Ireland)
(International Hospitality Research Centre, 2012)
Coach tourism is a huge part of the Irish tourism industry. Coach tourism in the Shannon region (Counties Clare, Limerick, North Tipperary, North Kerry and South Offaly) appears to be a lucrative sector. However, the reality ...
Social media and the Irish tourism and hospitality industry: the customer experience
(Texas A & M University, 2016)
In order to ascertain who the tourists are using social media outlets when searching for information on holidaying in Ireland and how this affected their purchase behaviour, a questionnaire was designed. The questionnaire ...
An analysis of the impact of social media on event organisations in Ireland
(International Hospitality Research Centre, 2013)
Social Media is an emerging medium with many organisations turning to it to advertise the business. Marketers all over the world have noted significant changes with the introduction of digital technologies. The use of these ...
The Importance of Celebrity Association in Tourism Destination Branding: Determining the power of the JFK brand in New Ross (County Wexford, Ireland)
(Polytechnic Institute of Leiria, 2012)
Qu, Kim & Im (2011; 465) highlight many earlier studies which suggest that both brand identity and brand image are fundamental components for a successful tourism destination brand. Morgan, Pritchard & Pride (2003; 11) ...
Investigating the significance of travel agencies as a distribution channel in the tourism industry
(International Hospitality Research Centre, 2013)
The travel industry is undergoing dramatic changes as a result of the phenomenal growth and wide-scale adaption to information
technologies, in particular the internet. This has altered the buying behaviour of the travel ...
The ‘Think Cleaner and become Greener’ exhibition
(International Hospitality Research Centre, 2012)
The company ‘Events for Us’ has been achieving much success over the past three years in operation and has quickly moved up the ladder in the business world. Catering for every event need and running innovative exhibitions ...