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The Motivations of International Coach Tourists to Visit the Shannon Region (Ireland)
(International Hospitality Research Centre, 2012)
Coach tourism is a huge part of the Irish tourism industry. Coach tourism in the Shannon region (Counties Clare, Limerick, North Tipperary, North Kerry and South Offaly) appears to be a lucrative sector. However, the reality ...
Social media and the Irish tourism and hospitality industry: the customer experience
(Texas A & M University, 2016)
In order to ascertain who the tourists are using social media outlets when searching for information on holidaying in Ireland and how this affected their purchase behaviour, a questionnaire was designed. The questionnaire ...