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An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(2008)
Purpose: The purpose o f this research is to assess the future of sustainable business
models and the use o f Geographic Information Systems as marketing tools to stimulate
economic growth on a sustainable level. The ...
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(2008)
The purpose o f this research is to examine the factors that affect supporter orientation
and the Football Association o f Irelands’ League o f Ireland, the national senior
championship o f association football in the ...
Political marketing : an Irish investigation
(2008)
The following document provides an investigation on political marketing. To
facilitate this, a number o f areas in the parent domain o f marketing are first looked to,
as they build the foundations for understanding the ...
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(2008)
The purpose of the research was primarily to ascertain whether or not the advertising
of alcohol on college grounds influenced the Students of the Institute of Technology,
Sligo to purchase alcohol. In order to do so, ...
Service quality in the public transport sector : the expectations and perceptions of users of Bus Éireanns Sligo Town Service and Expressway
(2008)
In public transport various service quality attributes cause transport users to be
satisfied and dissatisfied with the service they receive. Much o f the time public
transport is something that people ‘accept’ as is, ...
An investigation into the marketing of the GAA focusing specifically on an underage programme, the VHI Cúl Camps
(2008)
This study is concerned with the marketing o f the Gaelic Athletic Association
focusing specifically on an underage programme the Cul Camps.
The Gaelic Athletic Association (GAA) is an amateur sporting organisation that ...
An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(2008)
The purpose of this study is to gain an understanding of the level of service quality
within Cox’s pharmacy. A SERVQUAL methodology was used to measure service
quality within the pharmacy where each element of the service ...
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(2008)
The Irish economy has undergone vast economic restructuring over the years
particularly over the last decade. This dissertation reviewed the economic development
in Irish history from the 1930’s to the “Celtic Tiger” ...
Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(2008)
Local Authorities across Ireland are in an ideal position to plan for tourism in a
sustainable manner when developing County Development Plans (CDPs). This thesis
develops the first baseline study of host community ...