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Now showing items 1-10 of 23
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(2010)
The purpose o f this research study was to ascertain innovative ideas from a sample o f
hotel customers’ from four participant hotels in Sligo in order to enhance hotel service
offerings. The researcher conducted a ...
Zebra mussels (Dreissena polymorpha) are effective sentinels of water quality irrespective of their size
(2010)
Zebra mussels (Dreissena polymorpha) are recognised biomonitors in determining the presence and viability of the human
waterborne pathogens Cryptosporidium parvum, C. hominis, Giardia intestinalis and microsporidia in ...
Management standards : alternative approaches to energy management
(2010)
Due to the interrelationship between the energy and carbon standards, the large
overlap in energy data and increasing pressure on organisations to reduce their
environmental impacts, this dissertation focuses on energy ...
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(2010)
This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation
among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...
An investigation into the branding of regional event management
(2010)
Regional event management branding is evidently in an emergent phase. Increasingly
academics and tourism bodies are focusing on branding in association with places,
communities and more recently regions. A new phenomenon ...
The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(2010)
This work investigates the use and effects of Customer Relationship Management,
and attempts to posit how the technology may develop in the future, while also
presenting recommendations regarding how companies may wish ...
Artefacts and bones from Glencurran cave
(Burrenbeo Trust, 2010)
Glencurran Cave, in the heart of the Burren, has been the site of important archaeological discoveries since 2004.
History of the Zebra Mussel/ICAIS Conference series
(2010)
The International Conference on Aquatic
Invasive Species (ICAIS) (http://www.icais.org)
has evolved over the last two decades into a
broad comprehensive international forum for the
dissemination, outreach and review ...
Best practice in environmental education centres
(2010)
Environmental education (EE) and education for sustainable development (ESD) is
provided in a variety of formal and non-formal settings, including EE and ESD centres.
This provision is uncoordinated due to the lack of a ...
Digital Darwinism : is traditional internet marketing losing ground to social media in firms in the North West
(2010)
The purpose of this research is to establish if traditional internet marketing is losing
ground to social media in firms in the North West of Ireland. This topic was chosen as the
author became interested in the idea of ...