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How do small local food producers build and maintain brand loyalty? /
(2017)
The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ...
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(2017)
The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ...