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An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector
(2012)
The objective of this study is to investigate the impact of the current economic recession on
own-brand ranges in the Irish grocery retail sector. With the recession continuing to effect
individuals daily lifestyles ...
An exploratory study of the use of brand strategy in the Irish medical technology sector
(2012)
Branding is used with much force as a marketing tool in consumer markets but it is
only used mildly in the Medical Technology industry (HBS Consulting 2011).
According to HBS consulting (2011) many medical technology ...