Browsing Atlantic Techological University (Sligo) by Subject "Campaign literature -- Ireland."
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Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(Institute of Technology, Sligo, 2010)This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...