Browsing Atlantic Techological University (Sligo) by Title
Now showing items 134-153 of 391
-
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(Institute of Technology, Sligo, 2013)The objective of this study is to investigate the trigger factors that compel the consumer to impulse purchase of new products in the grocery retail sector. A comprehensive review and analysis of the literature suggests ... -
An exploration of the effectiveness of government policy geared towards the health and well-being of school-aged children: a case study of the North-West of Ireland
(Institute of Technology, Sligo, 2008)The objective o f this study was to evaluate government policies and initiatives that have been implemented to improve the diet and physical activity levels o f primary school-aged children in Ireland This included ... -
An explorative analysis of effective project management of research and research-related projects within a newly formed multi-campus Technology University /
(Atlantic Technological University, Sligo, 2023)Higher education will be crucial in the coming decades in helping to make Ireland a nation known for innovation, competitive enterprise, and ongoing academic success, as well as a desirable location to live and work ... -
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(Institute of Technology, Sligo, 2008)The purpose o f this research is to examine the factors that affect supporter orientation and the Football Association o f Irelands’ League o f Ireland, the national senior championship o f association football in the ... -
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(Institute of Technology, Sligo, 2009)This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ... -
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ... -
An exploratory study of marketing activities employed by Irish Epos Software Development companies
(Institute of Technology, Sligo, 2013)The focus of this research is on the marketing activities employed by Irish Epos software development companies. Epos stands for Electronic point of sale which is another name for a computerised till system. It assists ... -
An exploratory study of the use of brand strategy in the Irish medical technology sector
(Institute of Technology, Sligo, 2012)Branding is used with much force as a marketing tool in consumer markets but it is only used mildly in the Medical Technology industry (HBS Consulting 2011). According to HBS consulting (2011) many medical technology ... -
An exploratory study of the use of social media marketing in the pay TV industry in Ireland /
(Institute of Technology, Sligo, 2017)This research is an exploratory study, which analyses the use of social media by Irish pay-television providers when marketing their services. The main objective of this research is to determine has the use of social ... -
An exploratory study on establishing an Irish luxury fashion brand
(Institute of Technology, Sligo, 2013)Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ... -
Face Masks and Respirators in the Fight Against the COVID-19 Pandemic: A Review of Current Materials, Advances and Future Perspectives /
(MDPI, 2020)The outbreak of COVID-19 has spread rapidly across the globe, greatly affecting how humans as a whole interact, work and go about their daily life. One of the key pieces of personal protective equipment (PPE) that is ... -
Face masks and respirators in the fight against the COVID-19 pandemic: an overview of the standards and testing methods /
(Elsevier, 2020-09-19)This shortage has resulted in an increase in production of PPE to meet the demand, and as a result, several substandard equipment has entered the market. With face masks and respirators now beginning to see widespread use ... -
Facilitating environmental management through a participatory approach
(Institute of Technology, Sligo, 2007)The impact of the human resource and cultural aspects of an organisation on the success of an environmental programme cannot be underestimated. The literature widely recognises that active participation from employees ... -
Facilitating the transition from product-orientated to product service systems
(Institute of Technology, Sligo, 2013)Many traditional manufacturing firms within the EU are increasingly challenged by companies operating in developing countries with low-cost labour bases (Yoon et al., 2012). Instead, manufacturers are encouraged to develop ... -
Fish as biomonitors : an integrated perspective
(Institute of Technology, Sligo, 1995)There is a perception in some quarters that because there has been a reduction in fish kills in Ireland in recent years that the fishery resource is no longer under threat to the same degree as heretofore. This is not ... -
Getting to the core of the matter : an exploratory study on how social enterprises in the West of Ireland identify their potential target market and communicate their core brand values /
(Institute of Technology, Sligo, 2017)The Social Enterprise Sector has grown rapidly in many countries in recent years to fill the gaps in social services. It helps to increase employment and solve public problems, thus promoting work integration and the ... -
Global intentions: towards the establishment of an export framework for small and medium sized Irish businesses contemplating exporting.
(Institute of Technology, Sligo., 2013) -
Graphical excellence in environmental impact statements: applying data visualisation principles to environmental impact assessments
(Institute of Technology, Sligo., 2008)Graphical Excellence in Environmental Impact Statements applying data visualisation principles to environmental impact assessments Planning and development involves balancing potentially conflicting goals. Development control ... -
Groundwater vulnerability and protection in County Tipperary (South Riding), Ireland
(Institute of Technology, Sligo, 1993-12)The aim of the project was to determine the extent and quality of the groundwater in Tipperary South Riding with a view to developing a groundwater protection plan which would allow the Local Authority to manage, protect ...