Browsing Dun Laoghaire Institute Of Art Design + Technology by Author "Hamilton, Nicola"
Now showing items 1-3 of 3
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From "like" to "buy" - The effect of Facebook fan-page type post on purchase intention
Murray, Michelle (Institute of Art, Design and Technology, 2015)The aim of this study is to examine the relationship between Facebook fan page posts and purchase intention. Fitness fan pages post a variety of content and as such four are used in this research as a sample. A content ... -
A study of the effect of music on memory when presented to a person and the emotions it can evoke
Noone, Adrian (2020)Internet users can avail of a range of music services that allow them to listen to any genre spanning decades of performances. The providers of the service have access to data tracking usage patterns and preferences. A ... -
What makes you double-tap? A qualitative exploration of effective engagement with brands on Instagram
Yong, Dominique O. (Institute of Art, Design and Technology, 2016)The literature suggests consumer engagement positively impacts brands. This study explored consumer preferences and extrapolated consumers’ motivations driving engagement with brand posts on Instagram. Qualitative research ...