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Brand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekend
(Technological University of the Shannon Midlands Midwest, 2022)
The life and work of Dubliner Bram Stoker influenced a niche
tourism product popularly consumed today - gothic festivals.
Gothic or “dark tourism” (thanatourism) festivals attract high
spending tourists, usually in ...
The show must go on(line) - social media marketing during a pandemic: the case of two Dracula themed dark tourism festival
(Kutztown University of Pennyslvania, 2021)
The novel “Dracula” written by Bram Stoker has initiated travel to locations described in the book for many decades (Iordanova; Muresan and Smith; Hoppen et al.; Skal; Light). People travel to the locations familiar from ...