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Written submission to the Joint Oireachtas Committee on Implementation of the Good Friday Agreement.
(A. Hough, 2019-07-04)
This submission presents a summary of the research carried out for the report “Brexit, The Good Friday/Belfast Agreement and the Environment: Issues arising and possible solutions” which explored the impact of Brexit on ...
Opening statement to the Joint Committee on Implementation of the Good Friday Agreement.
(A. Hough, 2019-07-04)
I am a barrister and law lecturer, based in Athlone Institute of Technology. I was commissioned by
the Environmental Pillar and NIEL (Northern Ireland Environment Link) to produce an independent
report on the role of the ...
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)
Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ...
Social media marketing adoption and usage within the Irish Dairy Sector.
(Academy of Marketing, 2016-07)
The agri-food sector in Ireland contributes €24 billion to the national economy, and export values for dairy ingredients and product has surpassed €3 billion. This figure represents a 15% growth on 2012 and indicates ...
Ireland's dairy sector: SME adoption and use of social media marketing.
(IAM, 2015-09)
This paper addresses the deficit of literature on social media adoption and usage within small businesses in the dairy sector in Ireland. The author avails of an action research methodology through in–depth case analysis ...
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)
This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...
Ireland's food and drink sector: the effect of Brexit on SME adoption and use of social media marketing.
(IAM, 2017-08)
This paper examines whether SMEs within Ireland’s food and drinks sector adopting and using social media marketing (SMM) and do they see Brexit as a factor. The research avails of qualitative and quantitative methods and ...
UN legal research on plastics: plastic bags, single use plastics. Country Report: Ireland.
(EMLA, 2018-04-21)
UN Environment is seeking to create three targeted reports to provide a global overview of the progress of countries in passing laws and regulations that limit the manufacture, import, sale, use and disposal of selected ...
AIT students live digital marketing projects.
(Irish Independent with THEA, 2019-11-28)
Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods ...