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Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)
This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...
AIT students live digital marketing projects.
(Irish Independent with THEA, 2019-11-28)
Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods ...