Browsing Department of Business & Management by Subject "Technology adoption"

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    • Inspired employees encourage eWOM. 

      Keenan Gaylard, Aisling; Torres, Ann (Athlone Institute of Technology, 2019)
      Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and ...

    • Inspired employees encourage eWOM. 

      Keenan Gaylard, Aisling (Academy of Marketing, 2019-07)
      This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...