Browsing Department of Business & Management by Subject "SMEs"

Now showing items 1-5 of 5

    • Digital advantage framework for growth and competitiveness in small and medium enterprises 

      Chimello, Ismael; Liston, Paul; Byrne, P.J. (Technological University of the Shannon Midlands Midwest, 2022)
      Many aspects of daily life have dramatically changed in recent years with the adoption of new technologies, which is reflected in the business world in what is referred to as the fourth industrial revolution (or Industry ...

    • Digital advantage framework for growth and compettitiveness in small and medium enterprises 

      Chimello, Ismael; Liston, Paul; Byrne (Athlone Institute of Technology, 2020-06)
      All companies now operate in an increasingly digital world, however, Small and Medium sized Enterprises ( face different challenges when compared with Multinational Enterprises ( Financial resources, use of advanced ...

    • Inspired employees encourage eWOM. 

      Keenan Gaylard, Aisling; Torres, Ann (Athlone Institute of Technology, 2019)
      Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and ...

    • Inspired employees encourage eWOM. 

      Keenan Gaylard, Aisling (Academy of Marketing, 2019-07)
      This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...

    • Ireland's dairy sector: SME adoption and use of social media marketing. 

      Keenan Gaylard, Aisling (IAM, 2015-09)
      This paper addresses the deficit of literature on social media adoption and usage within small businesses in the dairy sector in Ireland. The author avails of an action research methodology through in–depth case analysis ...