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An examination of the influence of market-oriented behaviours on the layers of organisational culture
(Institute of Technology Carlow, 2015)
Examines the Influence that Market-Oriented behaviours have on the layers of an organisation’s culture: namely, its values, norms and artifacts.
Since the early 1980s there has been a surge of research in the area of ...
An examination of market orientated organisational culture
(Institute of Technology Carlow, 2013)
This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ...
An examination of artifacts in market-oriented firms
(Institute of Technology Carlow, 2019)
This research examines artifacts in market-oriented firms. More specifically, the categories of artifacts: stories, arrangements, rituals and language.
Market-oriented artifacts have been identified in the literature ...