Now showing items 1-3 of 3

    • An examination of artifacts in market-oriented firms 

      O'Regan, Cynthia (Institute of Technology Carlow, 2019)
      This research examines artifacts in market-oriented firms. More specifically, the categories of artifacts: stories, arrangements, rituals and language. Market-oriented artifacts have been identified in the literature ...
    • An examination of market orientated organisational culture 

      Byrne, Jacqueline (Institute of Technology Carlow, 2013)
      This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ...
    • An examination of the influence of market-oriented behaviours on the layers of organisational culture 

      Tiernan, Catherine (Institute of Technology Carlow, 2015)
      Examines the Influence that Market-Oriented behaviours have on the layers of an organisation’s culture: namely, its values, norms and artifacts. Since the early 1980s there has been a surge of research in the area of ...