Browsing Business & Humanities - Theses ITC by Subject "organisational culture"
Now showing items 1-3 of 3
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An examination of artifacts in market-oriented firms
(Institute of Technology Carlow, 2019)This research examines artifacts in market-oriented firms. More specifically, the categories of artifacts: stories, arrangements, rituals and language. Market-oriented artifacts have been identified in the literature ... -
An examination of market orientated organisational culture
(Institute of Technology Carlow, 2013)This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ... -
An examination of the influence of market-oriented behaviours on the layers of organisational culture
(Institute of Technology Carlow, 2015)Examines the Influence that Market-Oriented behaviours have on the layers of an organisation’s culture: namely, its values, norms and artifacts. Since the early 1980s there has been a surge of research in the area of ...