Browsing Business & Humanities - Theses ITC by Author "Dwyer, Tomás"
Now showing items 1-6 of 6
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An examination of artifacts in market-oriented firms
O'Regan, Cynthia (Institute of Technology Carlow, 2019)This research examines artifacts in market-oriented firms. More specifically, the categories of artifacts: stories, arrangements, rituals and language. Market-oriented artifacts have been identified in the literature ... -
An examination of market orientated organisational culture
Byrne, Jacqueline (Institute of Technology Carlow, 2013)This research is a mixed-method case study of the organisational culture of market orientated companies. Market orientation occupies an important position in marketing and strategy literature. Research has acknowledged ... -
An examination of social media as a customer engagement tool for visitor attractions
Mohan, Arya Presanna (Institute of Technology Carlow, 2020)Since its development, social media has been a constantly changing phenomenon. Social media, in simple terms can be defined as an online platform that facilitates online communication, networking, and/or collaboration. The ... -
An examination of strategy development processes in family firms in the south east of Ireland
Cross, Frances (Institute of Technology Carlow, 2011)The purpose of this study is to examine the process of strategy development in family firms. The study will apply the generic model developed by Hart & Banbury (1994) of strategy development with some modifications and a ... -
An examination of the influence of market-oriented behaviours on the layers of organisational culture
Tiernan, Catherine (Institute of Technology Carlow, 2015)Examines the Influence that Market-Oriented behaviours have on the layers of an organisation’s culture: namely, its values, norms and artifacts. Since the early 1980s there has been a surge of research in the area of ... -
The influence of attitudes to local food and authenticity on tourist behaviour
Morris, Samantha (Institute of Technology Carlow, 2019)Tourists are travelling to destinations in search of food experiences which are considered local and authentic. This study investigates tourist attitudes to local food interest on destination choice, travel motivation, ...