Browsing Business & Humanities ITC by Author "Byrne, Jacqueline"
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Understanding the layers of a market-oriented organisational culture
Byrne, Jacqueline; Dwyer, Tomás; Doyle, Declan (Sciendo, 2018)Organisations with market-oriented cultures outperform other organisations. Thus, the creation of such a culture is paramount. This paper details how distinct layers of an organisation’s culture can in combination influence ...