Browsing 11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) 2015 by Author "Creevey, Dean."

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    • Investigating the use of social media tools by destination marketing organisations. 

      Creevey, Dean.; Mehta, Glenn. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
      The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...