Search
Now showing items 1-3 of 3
Internet marketing a study within SME's
(2013)
The objectives of the research study was to consider factors affecting or influencing internet adoption (IA) within small and medium sized enterprises (SMEs) and indeed of internet marketing (IM) by SMEs; to explore the ...
Innovation in small and micro-enterprises in Donegal; nice idea or commercial reality?
(2013)
Context and Purpose:
This dissertation was based on the authors own practical experience of working with
small and micro-enterprises (SaMEs) over eighteen years. In his experience, many
business development models, ...
Investigating the power of social media in enhancing the brand reputation of SME's
(2013)
The motivation behind this research was to become aware of the impact that social media has on enhancing the brand reputation of SME’s Within Donegal. This research makes a worthwhile contribution to the development of ...