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An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(2009)
The purpose of the research is to understand and explain the situation of marketing
graduates in the labour market.
The key findings show that marketing graduates overestimate their abilities to find
marketing employment ...
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(2009)
This study was conducted in County Donegal and the overall purpose is to explore perception and
attitudes towards renewable energy with a view to developing best practice for marketing renewable
energy in County Donegal ...